TERMS OF SERVICE

Terms of Service

Last updated: September 11, 2026

These Terms of Service (the “Terms”) set out the conditions for using “Docchie”, a photo A/B testing service. Please read them before you use the Service.

01Article 1 (Scope)

These Terms apply to every matter relating to the use of “Docchie” (the “Service”), a service provided by Smile Comfort LLC (the “Company”). Users shall use the Service on the basis that they agree to these Terms.

Any individual provisions, guidelines and similar documents that the Company separately establishes on the Service form part of these Terms. Where these Terms and an individual provision conflict, the individual provision prevails.

02Article 2 (The Service)

Docchie helps adults compare two photos of themselves to choose a profile for dating or social media. Human choices and preset reason tags cover expression, hairstyle, outfit and profile presentation. AI presentation advice is shown separately. The Service does not provide person scores, rankings against other people, or judgments of character or dating suitability.

  • Results show human selection rates between two photos of the same person, visible only to the submitter. AI does not vote, and its advice is excluded from vote counts and selection rates.
  • Feedback reflects subjective judgments and AI output, can be inaccurate, and does not guarantee any outcome.
  • The specifications and features of the Service may change without prior notice, including for the purpose of improvement.

03Article 3 (Registration and Accounts)

The Service can be used anonymously, and also supports account registration with an email address or through an external authentication service. Some features (creating tests, purchasing and spending points, and so on) require a registered account.

  • Users shall keep their registration information accurate and up to date.
  • Users are responsible for managing their account and credentials, and may not lend, share or transfer them to any third party.
  • Where the Company finds unauthorized use of registration information or a breach of these Terms, it may suspend or delete the account.

04Article 4 (Eligibility and Age Requirement)

The Service is intended for people aged 18 or over. People under 18 may not use the Service. Users represent and warrant that they are 18 or over at the time they begin using the Service.

05Article 5 (User Content and Rules)

Users may submit photos showing only themselves that they have permission to use, select preset profile questions, answer comparisons and choose reason tags (“User Content”). Photos taken by a friend or photographer are allowed with the necessary permission. Photos of other people, minors, multiple people, no person, or unauthorized material are prohibited.

Objectionable content, harassment and abusive users are not tolerated. Violating content will be removed or hidden, and offending users may be suspended. Users may not register User Content that falls under any of the following.

  • Photos of another person, minors, multiple people or no person; photos without usage rights; person scores, rankings against others, or judgments of bodily superiority, character or dating suitability
  • Content that is obscene, that constitutes child pornography, or that contains violent or cruel depictions
  • Content that promotes discrimination on grounds such as race, gender, creed or social status
  • Content that impersonates another person, contains false information, or amounts to defamation
  • Content that infringes intellectual property rights, portrait rights, privacy rights or any other rights
  • Content that violates laws and regulations or public order and morals

06Article 6 (Handling and Display of User Content)

After safety screening, submitted photos are shown for a limited period to users answering comparisons. Only the submitter can view the results. The Company may store, reproduce and display User Content as necessary to operate the Service. The submitter can close a comparison to stop collecting responses.

  • Results are displayed mainly in aggregate, and information identifying an individual rater is, as a rule, not displayed.
  • Free-form public comments and direct messaging are not available. Reports use preset reason tags and AI presentation advice.
  • Copyright in User Content remains with the user or the original rights holder. The Company uses it only to the extent necessary to provide the Service.

Photos are sent to Google’s Gemini service for safety screening and AI presentation advice after the user’s consent. See the Privacy Policy for data handling.

07Article 7 (Points and Payment)

Creating a photo comparison is free. Unlocking a detailed report costs 100 points. Points may be earned by voting or purchased through optional consumable App Store in-app purchases. The applicable price and local currency are displayed before purchase. No subscription is required.

  • Points are usable only within the Service and may not be exchanged for cash or transferred to another person. Refund rights required by applicable law are not limited by these Terms.
  • Refunds and cancellations of purchased points follow the terms and procedures set by the App Store.
  • Points cannot be purchased while the Service is being used anonymously.
  • The Company may change the rate at which points are granted, the amounts required, and prices without prior notice.

08Article 8 (Prohibited Conduct)

In using the Service, users may not engage in any of the following.

  • Obtaining points by improper means, manipulating ratings, or creating multiple accounts
  • Interfering with the operation of the Service, or placing an excessive load on it
  • Reverse engineering, scraping, or unauthorized access by means of automated tools
  • Improperly collecting or using information about other users or third parties
  • Conduct that violates laws and regulations, these Terms or public order and morals, and any other conduct the Company deems inappropriate

09Article 9 (Moderation and Suspension)

Where the Company determines that User Content violates, or is likely to violate, these Terms, it may take measures without prior notice, including hiding or deleting that content, acting on reports, and suspending or deleting the account of the user.

Except where caused by the willful misconduct or gross negligence of the Company, the Company is not liable for any disadvantage caused to a user by these measures.

Users can report inappropriate photo tests and block their creators from within the app. Blocked creators’ tests are hidden from the user who blocked them. Reports and support inquiries can also be sent to support@docchie.com.

Submitted photos undergo automated safety screening before distribution. Content that reaches the report threshold is hidden automatically. The Company may remove violating content and suspend abusive accounts.

10Article 10 (Deletion of Data)

Users can delete their account at any time from the "Profile" screen of the app. Deleting an account deletes the related data, including account information, registered photos and images, questions, votes and the point balance. Deletion can also be requested through the contact point of the Service.

However, information necessary for statutory retention obligations, payment and transaction records, the prevention of misuse or other legitimate purposes may be retained after deletion, limited to the extent and period necessary.

11Article 11 (Disclaimer)

Results comprise subjective human choices and separately displayed AI presentation advice. The Company does not guarantee accuracy, usefulness or dating outcomes. Results should not be used to judge a person’s worth, character or dating suitability.

  • Except where caused by the willful misconduct or gross negligence of the Company, the Company is not liable for damage arising from interruption, suspension or termination of the Service, loss of data, or similar events.
  • Disputes arising between users, or between a user and a third party, shall be resolved between the parties concerned.
  • Where the Consumer Contract Act or another mandatory provision of law applies, an exemption provision that conflicts with that law does not apply.

12Article 12 (Changes to These Terms)

The Company may change these Terms without prior notice to users where it deems this necessary. The amended Terms take effect when they are posted on the Service. The Company will notify users of significant changes by reasonable means.

13Article 13 (Governing Law and Jurisdiction)

These Terms shall be interpreted under the laws of Japan. Where a dispute arises between the Company and a user in relation to the Service, the court having jurisdiction over the location of the head office of the Company shall be the exclusive agreed court of first instance. This does not limit non-waivable consumer rights or jurisdiction protections under the laws applicable in the user’s country of residence.

14Article 14 (Contact)

For inquiries about these Terms, please use the contact point below.

  • Operator: Smile Comfort LLC
  • Contact: support@docchie.com